What is the Culture Playbook?

A proven system to build and instill a championship culture. Ten performance tools with team exercises, including a calendar of when/how to make your team’s culture and maximize its performance. Built to be the most efficient and robust culture-building system.

What Coaches Are Saying

  • "This has been an incredible asset to me, our staff and our culture. It helps us truly establish what it means to be a TEAM."

    Jennie Barancyk, Head Coach of Back to Back Big 12 Champion Oklahoma Women's Basketball

  • "Our program has greatly benefitted from the content and the conversations it helped us create. I am grateful for their commitment to resource each member of our program to help them reach their potential."

    Chris Young, Head Coach of 2024 ITA Indoor and Big 12 Champion Oklahoma State Women's Tennis

  • "The Better program takes all the components of leadership and ‘off the field’ player development that we have talked about for years and organizes it into a system. It has begun to give our coaching staff and player Leadership Council a common language to use as we continue working together to grow our Program. Truly, this has been worth every penny we spent."

    Jason Thompson, Baseball Coach, Brennan High School