The Better Mission

College Athletics is in the midst of colossal changes. From NIL, the Transfer Portal, Conference Realignment, Social Issues, Student-Athlete dynamics, inflation and so much more.

How are these pressure points affecting your leadership?

The waves of change require a different approach to building programs, leading teams and departments, developing players, directing coaches, and in how you think about athletics. It is becoming too easy to leave and too hard to create trust. This requires you to:

Think better.

Lead better.

Communicate better.

Perform better.

Be better.

Every single day.

We believe we can help.

Some are choosing to leave. We want to help you stay.

Some are allowing stress to drain them. We want to turn stress into fuel.

Some are pulling back. We want to help you run toward the waves.

Some are losing their peace. We want to turn it to power.

Some are losing their passion. We want to help you renew it.

Some are choosing to get bitter. We want to help you get better.

When you have a system for getting Better, everything changes.

Better starts with you. As a person, as a coach, as an AD, and as a leader. Better is a company - a concept and a lifestyle - devoted to helping you adapt to the future of leadership in athletics.

We help you create systems that will radically improve:

Communication from coaches to players and coaches to each other.
Trust within programs and locker rooms.
The mental and emotional intelligence of every person in an athletic department.
Elite levels of athletic and organizational performance.
Individual influence between staffs and departments.
Personal resolve and peace of mind.

Better has built the very best of 21st-century leadership thinking and tied world-class content to simple technology to help ADs, administrators, coaches and athletes thrive in the midst of the chaos the athletic world is facing.

While others fall back, we get Better!

Meet Our Team

Kevin DeShazo

Best-selling author of Keep Chopping Wood: an ordinary approach to achieving extraordinary success and Leadership Interrupted: daily inspiration to become the leader you were meant to be, Kevin DeShazo is a Co-Founder of Better (formerly Culture Wins), Partner with GiANT, and Founder of Fieldhouse Media. His newest book, Into the Storm: how to turn adversity into your advantage, is now available.

He is a sought after speaker and certified Mental Performance Mastery (MPM) coach, having presented on over 400 campuses and is a regular presenter at conferences and conventions, including NACDA, CoSIDA, the NCAA Convention and the Collegiate Athletics Leadership Symposium. As a consultant to some of the top ADs, coaches and teams in sports, he has advised and worked alongside a number of championship teams.

Kevin is also the host of The Leader’s Mind podcast and co-host of The Sports Leadership Podcast, and has been quoted on ESPN.com, The New York Times, USA Today, Forbes, Bleacher Report, Sports Business Journal and more.

Kevin sends a daily email for leaders that you can sign up for here.

Oklahoma City is home for Kevin along with his wife Megan. They have three boys: Gabe, Noah and Asher.

Jeremie Kubicek

Jeremie is an influencer to significant leaders around the world. He is known for his wisdom, perspective and ability to see the changes needed to adapt to the future.

He is a Wall Street Journal best selling author of, Making Your Leadership Come Alive, 5 Voices, 5 Gears, 100X Leader and, The Peace Index. He speaks regulary globally to companies and leaders on leadership (both business and athletics), emotional intelligence, and self-awareness.

Jeremie is the former owner/CEO over the brands Leadercast, Catalyst and the John Maxwell training companies.

He is co-founder and Executive Chairman of GiANT Worldwide, Co-Founder of Better (formerly Culture Wins) and Co-Founder ofSix Summers. His mission is to raise up liberating leaders who change their leadership cultures in every sector and city in the world.

Seth Kindig

Seth is a teacher, coach, and coach-educator. He is known for his ability to help coaches connect with their players, become player-centered, and fine-tune their communication to get the best out of their players.

Founder of TCD Teams, Seth works with college basketball programs to build leadership structures in teams that enhance communication, trust, and performance.

In addition to his work in college sports, Seth has built and run leadership programs for schools including writing curriculum, teaching classes, and growing teams of leaders to reach students.