“They provide insight for us to become more effective leaders as well as earning the trust of our coaches, administrators, and student-athletes. We are BETTER because of them.”

"BETTER isn’t a buzzword — it’s a system that works. Seth and his team have helped us sharpen leadership at every level of our department. If you're serious about building a culture that wins off the field as much as on it, this is where you start."

“This has been an incredible asset to me, our staff, and our culture. It helps us truly establish what it means to be a team.”

“We've used the BETTER system in our athletic department for several years, and I've personally relied on its tools since 2019. It's been a game changer—helping our coaches grow in self-awareness, lead with greater purpose, and create meaningful development opportunities for our student-athletes.”

“Our program has greatly benefited from the content and the conversations it helped us create. I am grateful for their commitment to resource each member of our program to help them reach their potential.”

“Kevin has done an excellent job helping us improve our individual and collective leadership at the CFP, as well as our culture. He has guided us to think about our different roles and voices, and given us tools and a language to enhance our culture.”

“The BETTER program takes all the components of leadership and ‘of the field’ player development that we have talked about for years and organizes it into a system. Truly, this has been worth every penny we spent.”